Building Long Lasting Business Relationships Across Cultures

Strong ties between Filipino and Dutch business communities

Members of DCCP have been traditionally successful in building strong business relationships between people from the Philippines and the Netherlands and embracing the different strengths of both countries and its entrepreneurial people.

Understanding and appreciating differences

When building business relationships across cultures we sometimes encounter different preferences in how we communicate and what we consider ‘normal’. Cultural experts have found ways to analyze and understand differences that have their origin in different cultural backgrounds. Understanding cultural differences better, helps us become more cross-culturally competent and successful in building long lasting international business relationships.

Different ways to build trust

In the webinar by DCCP and Spot On Learning renowned expert and author Esther Janssen speaks about how people from Dutch and Philippines backgrounds tend to have different ways of communicating when first meeting and different ways to build trust. Participants in the webinar will learn what is needed to establish long lasting international business relationships and embrace cultural diversity.

Speaker: Esther Janssen

Esther is a seasoned cross-cultural trainer with 30 years of international experience worldwide. For over 15 years Esther has been working in various government positions developing trade and investment collaboration with Europe, Asia and Central and North America. She has lived in Beijing, China. In 2008 she founded training & consultancy firm Culture-Inc. providing cross-cultural training & coaching to expats, international managers, teams and organizations. She supports them to effectively manage their international assignment and/or team, and to communicate and collaborate successfully across cultures. Amongst others, she has provided cross-cultural programs to Ahold, Avantes, Booking.com, DEPT, Den Hartogh Logistics, DSM, Evofenedex, GKN/Fokker, Heineken, Pon Holding, Ministry of Foreign Affairs, NLinBusiness, RVO, and Dutch Water Authorities.

Esther is author of the book ‘Zakendoen van hier tot Tokio, slagen of falen bij cultuurverschillen’ (2020), and regular expert at Business News Radio (BNR). She is also a guest lecturer at Nyenrode Business University and the Dutch Association of (Non)Executives.

Culture-Inc. and Spot On Learning

Spot On Learning and Esther Janssen's Culture-Inc. have together developed online and blended courses about working and leading across cultures. Clients of the partnership are the Dutch Ministry of Foreign Affairs, Netherlands Water Partnership, Dept Digital Agency, Heineken, among others.

More information

• Eventbrite page for the DCCP webinar held on 15 November 4:00 PM PHT/9:00 AM CET
• DCCP website
• Culture-Inc. website
• Zakendoen van hier tot Tokio, slagen of falen bij cultuurverschillen (BOL.com page)
• Cross-cultural courses (blended and online only) Spot On Learning with Culture-Inc.
• Intercultural Communication in the Maritime World course by Spot On Learning (online)